Analyzing the Priceless MasterCard Advertisements :: Advertising Business Marketing GCSE Coursework

Analyzing the Priceless MasterCard Advertisements They pronounce how much it will cost you to buy 1 thing and and so another, overwhelming you with the cost of life. They then reveal to you the invalu open moment that comes from both of this cost. Can you guess which advertisements I am talking about? Thats right, MasterCard commercials The commercials titled Spending Quality Time with Your Family, Leaving Your Cash At Home, One Stadium Down, 29 To Go from MasterCards priceless ad campaign, just reel you in with that priceless moment. Well you would neer guess just how many tactics they use in one commercial just to suck you in. They use many little cute details in stage to appeal to people and commute them that they wishing to use their company and not someone elses. These MasterCard advertisements are targeted towards an Ameri tin can earshot whether the audience be families or the youth of America. American determine and interests, on with a variety of visuals, text, and subject matters are incorporated in order to do this. The ads also appeal to these audiences through emotion and logic. By utilise all of these different tools, MasterCard is able to create a commercial to convince a mass of people to use their company without thinking any further than the commercial that just flashed before their eyes.The ads are centered on todays American society. These specific MasterCard ads target Americans through values and interests that make up their culture. One example being the use of The Simpsons project for one of these ads. Most Americans are very familiar with the Simpson family and therefore can relate to the advertisement. Also, the idea of having extra time to spend with your family is incorporated into the advertisement. This is very effective in capturing the audience because family is widely valued within American society. Another effective reference that is used is towards baseball. Baseball is huge in the Uni ted States and everyone either watches it or knows someone who does. By using these references MasterCard is able to create commercials that the creators audience can relate to.The authors of these commercials are a aggroup of people hired by MasterCard to think the catchiest and most creative commercial. Their mark is to create advertisements that are targeted towards and specific audience and then to capture that audience.