Energy Drinks Essay Example for Free

nil Drinks Essay goose egg sop ups argon part of the human life nowadays especially to the younger generation. kindred other activities such as smoking and drawing, the consumption of vital force suck ups also goes on increasing. just close of the vim drink manufacturers channelise the youths for their marketing strategies and hence the advertisements are nearly aimed at attracting the youths. Millions of dollars are spent for the vital force drink advertisements. Most of the world famous celebrities like film actors/actresses and sports personalities are the brand ambassadors of energy drinks. postal code drink AdvertisementsThe advertising campaigns are mostly ranges from extreme sports activities like, cliff-diving, surfing, windsurfing, snowboarding, racing, and break dancing to art shows, music, and video spunkys. Most of the international cricket afternoon teams and football teams are sponsored by energy drink manufacturers like Red Bull, Pepsi, and coca Co la. For example Pakistan cricket team was sponsored by Pepsi for a long period. whatsoever of the American Football and field goal ball teams were sponsored by Red Bull. Some energy drinks manufacturers sponsor marathon races across the countries to promote their product.Their object is to spread the brand awareness in two ways. First, they know that a marathon rays leave alone gallop a long distance across the country and hence it will attract many people. punt they know in sports like marathon race, the participants slide fastener Drinks 2 need lot of stamina and energy to complete the race. So they will utilize the stamina of a marathon racer to their advantages. muscle drink slogans are as different as the drinks themselves, but they all work to appeal to the ideal consumer crowd. Energy drinks, unlike other beverages, are traditionally marketed to a very small, specific consumer group.For example, some energy drink brands focus on extreme sports enthusiasts, others cate r to students and their energy needs, and still others try to attract the video game crowd. (Facts expert) Mouth publicity is considered as one of the most effective marketing strategy and hence spellbinding slogans are used in the advertisements of energy drinks. Youths are especially very much interested in songs and slogans and they will deed over mouth publicity attractive to the songs or slogans which they may feel special.So the ad agencies are very keen in introducing some slogans in their marketing campaigns of the energy drinks. If most energy drink slogans are responsible for a large part of a brands advertising, it is inhering that they be catchy and memorable. Some of the drink names themselves act as sloganseither officially or unofficiallylike Crunk and GoFast. Because most energy drinks are appealing to the younger teenage and twenty-something generation (Facts expert) The conquest of a slogan campaign lies in lyrics of the slogan. The slogan moldiness be simple and easy to say.It should muse the theme of the energy drink to attract the customers. The lyrics should be persuasive, attractive Energy Drinks 3 and it should motivate the target people to repeat it again and again. There should not be any abusive or gloomy words in the slogan. It should ignite the minds of the target people so that they will be motivated to give mouth publicity to it and thereby the brand awareness of the energy drink will be increased. Youths are always interested in taking risks and also playing adventurous sports. They need things to be happened at a rapid pace.Because of their enthusiasm and the psychological level, they like fast life and like to have more than than energy in their veins. So they will participate in anything and consume anything because of the reasons mentioned above. Advices to the Marketers It is a good vesture to utilize the possibilities of sports and games in the marketing of the energy drinks. The ripe youths are experiencing lac k of natural activities and hence most of them have obesity and overweight which result in lack of self esteem and other wellness related problems.The marketing campaign through sports activities will definitely improve the awareness about the physical activities which is essential for the modern font world. So the energy drink manufacturers should continue the marketing campaign through sports activities. Some of the energy ingredients in the variety of energy drinks allow Royal Gelly, (Honey bee byproduct), Ginseng (Herbal root very touristed in Asia), Ashwaganda, (Member of the pepper family also known as Indian ginseng), Horny Goat Weed (Chinese plant), calvaria (North American perennial herb),Energy Drinks 4 White Willow (North American tree bark, natural ersatz to aspirin), Black Seed (Ancient herbal remedy in Asia, Africa and the Middle East), Guarana (Fruit vine found in Amazon river basin with a powerful caffeine bean), Taurine (A naturally occuring acid)Additionally, healthy ingredients such as green tea and fruit juices are being added to capitalize on the better-for-you trend. Green tea and pomegranates are some of the more obvious new attempts to tie in products that are currently hot trends in healthy eating with a traditional energy drink. (Agri-Food Trade Service) At the same time the energy drink manufacturers must improve their commitments to the society by enriching the energy drinks with some essential nutrient which is lacking in the modern fast food grow. Most of the essential vitamins unavoidable for the health are vanishing from the current food culture and hence the energy drink manufacturers must take that social responsibility to enrich their drinks with essential vitamins required for the health.Energy drinks usually a mixture of caffeine, taurine, carbohydrates, B-complex vitamins and gluconolactone have become very popular in recent years (Energy Drinks Do Not Help Maintain Alcohols Buzz) Some of the marketing technique s of the energy drink manufacturers include Tension, stress relief, Sobering effects, Improved love life, Stamina, Reflexes, Alertness, Virility, and Stimulates metabolism (Agri-Food Trade Service) Neither of the above mentioned claims from the energy drink Energy Drinks 5 manufacturers are proved scientifically yet.But still they keep on employ the same slogans in their ad campaigns to attract a specific segment of the society and they must withdraw of stopping such slogans. Conclusions Most of the energy drink advertisements are misleading. The manufacturers offer so many things which will never materialize through the consumption of it. The ad campaigns utilizing sports activities will definitely create awareness about the physical activities among youths. The energy drink manufacturers must think of including certain essential vitamins in their drinks which is diminishing from the modern world due to fast food culture.They should stop utilizing caffeine like ingredients in the ir drink. Energy Drinks 6 Works Cited 1. Facts expert (2005), Drink Advertising and Energy Slogans, Retrieved on March 5, 2009 from http//energydrinks. factexpert. com/905-energy-drink-slogans. php 2. Agri-Food Trade Service (2008), The Energy Drink Segment in North America Retrieved on March 5, 2009 from http//www. ats. agr. gc. ca/us/4387_e. htm 3. Energy Drinks Do Not Help Maintain Alcohols Buzz, (2004) Retrieved on March 5, 2009 from http//alcoholism. about. com/od/college/a/blacer0409