The Prince And The Pauper :: essays research papers

The Prince and the Pauper On an autumn day in the ancient city of London, in the second quarter of sixteenth century, a boy was born to a poor family of the name Canty. On the same day another English baby was born of a rich family of the name of Tudor. There was talk in England about the new baby, Edward Tudor, Prince of Wales, who lapped in silk and satin. While on the other hand Tom Canty, who lapped in his poor rags, was seen as trouble.   Ã‚  Ã‚  Ã‚  Ã‚  For fifteen years, Tom Canty lived in place where it is narrow and dirty, which is not far from London Bridge. He lived with his two sisters, Bet and Nan, with his father and grandmother and his mother who is a beggar. They get their income by begging and stealing things that can be reused. Tom spends his time listening to father Andrew's old tales, legends and stories about gorgeous kings and prince. Because of this, he dreamt of seeing a real prince and sometimes he would even dream of becoming a prince himself. So one day his dreams carry him to the castle.   Ã‚  Ã‚  Ã‚  Ã‚  In the castle the prince was playing. When he saw Tom, he commanded the guard to let him in and so the guard opens the gate and Tom entered with amazement. The prince entertained Tom and asked questions about him. Tom answered his questions and even said stories about the place he lived in. They became at ease to each other that they decided to exchange their garments. Then they stood before the mirror and they were so alike that it seems that there was no change at all. Then the prince called the guard because he noticed the soldier had hurt Tom's finger. But then, when the guard arrived he thought that the pauper was hurting the prince so the prince was dragged out of the palace. The pauper was shocked and so helpless. But before it happened the prince kept the seal on his desired placed. Now the poor little prince walked away from his palace and search for the home where Tom had described to him. He walked and walked and sought for people's help, but no one bel ieved him except for Miles Hendon. On the other hand, Tom told stories to the members of the palace about what had happened and he told them that he was just a pauper but they didn't believe him. The Prince And The Pauper :: essays research papers The Prince and the Pauper On an autumn day in the ancient city of London, in the second quarter of sixteenth century, a boy was born to a poor family of the name Canty. On the same day another English baby was born of a rich family of the name of Tudor. There was talk in England about the new baby, Edward Tudor, Prince of Wales, who lapped in silk and satin. While on the other hand Tom Canty, who lapped in his poor rags, was seen as trouble.   Ã‚  Ã‚  Ã‚  Ã‚  For fifteen years, Tom Canty lived in place where it is narrow and dirty, which is not far from London Bridge. He lived with his two sisters, Bet and Nan, with his father and grandmother and his mother who is a beggar. They get their income by begging and stealing things that can be reused. Tom spends his time listening to father Andrew's old tales, legends and stories about gorgeous kings and prince. Because of this, he dreamt of seeing a real prince and sometimes he would even dream of becoming a prince himself. So one day his dreams carry him to the castle.   Ã‚  Ã‚  Ã‚  Ã‚  In the castle the prince was playing. When he saw Tom, he commanded the guard to let him in and so the guard opens the gate and Tom entered with amazement. The prince entertained Tom and asked questions about him. Tom answered his questions and even said stories about the place he lived in. They became at ease to each other that they decided to exchange their garments. Then they stood before the mirror and they were so alike that it seems that there was no change at all. Then the prince called the guard because he noticed the soldier had hurt Tom's finger. But then, when the guard arrived he thought that the pauper was hurting the prince so the prince was dragged out of the palace. The pauper was shocked and so helpless. But before it happened the prince kept the seal on his desired placed. Now the poor little prince walked away from his palace and search for the home where Tom had described to him. He walked and walked and sought for people's help, but no one bel ieved him except for Miles Hendon. On the other hand, Tom told stories to the members of the palace about what had happened and he told them that he was just a pauper but they didn't believe him.

Drowsy Chaperone

The Drowsy Chaperone The Drowsy Chaperone is an interesting show that was performed from October 31st to November 4th at Westminster College. The show is a parody of people in the 1920’s. The story revolves around a middle aged man in a chair who is a theatre fan who plays his favorite record for the audience to hear. The record is The Drowsy Chaperone and from start to finish the audience is in for a unique experience within this play. This play is comedic, upbeat and has a heartwarming story.The whole show mainly focuses on the relationship between the glamorous show girl Janet Van De Graaff and the handsome, poised Robert Martin; the main characters of the show in Westminster’s productions were played by Hannah Timm and Ian Davis. They did an extraordinary job in all of their appearances. Being involved in The Drowsy Chaperone was a special experience for me. This was the first show that I had speaking lines in, acted and performed in and was involved in helping with the construction and deconstruction of the set pieces. I have been involved in musicals and theatrical productions for six years now.Within those six years this year the year I was involved in The Drowsy Chaperone by far was my favorite production. This is due to the fact that I was highly involved in different aspects of the show. I greatly enjoyed being involved within the production of The Drowsy Chaperone as much as I was. I believe by being highly involved within the production of The Drowsy Chaperone, it has given me a better perspective to the work involved other than acting into developing a show. There is a ton of the work that goes into developing a play and I was always highly aware of this.However, now I am much more aware about the set design and it makes me appreciate the actual show much more because of it. At times I thought things were unnecessary when we were producing the set pieces for example the day when we would paint all of the trim multiple times in various colors. First we painted the molding in a bright yellow, then a light brown then dark brown also, an orange glaze may have been added if I remember correctly. I did not understand the point in painting the molding so many times. I vaguely remember thinking we should just have bought dark brown paint and just used that.I was thinking it would save us a lot more time and we could move onto a different more important project. Now, I understand that everything is important when producing a set this includes the smaller details. By repainting the molding numerous times it added depth to the wood. This helped add to the overall look to the set. Every minor detail is important even if it seems unnecessary at the time it reality it is important. Once the whole set was built and completely done I understood why so much time and effort was devoted to the set and how important the minor details were.I have been in numerous productions in the theatre since middle school. I always knew that tim e was devoted into producing a set; however, I did not have a deep appreciation for the set. My opinion has changed drastically since being involved in the production of The Drowsy Chaperone. By being involved with in the construction process and set design I now have a better understanding of what it entails. The set pieces tell their own story within the actual show. Everything that is designed and placed within a set has a purpose.There is a reason as to why it is placed and a reason to why it was designed in the first place. I learned numerous things while working on the set. Some of these things were; learning how to use the power tools, panting techniques, how to putty, building and helping construct certain objects. I had the pleasure of working on various projects I worked on the following things; constructing a door, painting the walls, painting the molding, helping construct the bed, working on the refrigerator, helping hang the mirror, helping hang the curtains, painting the statute pieces, helping with the windows.When the opening night of the show came I became nervous for the audience to see the sets and backdrops, this was the first time that this had ever happened to me. , The Drowsy Chaperone is a unique show that is revolved around the 1920’s. Westminster College did a production of the show this year. The performers within the show did a memorable job. I enjoyed being involved within this show because I was involved in other things besides acting. The time and dedication to put on the show and the effort of the performers, workers, and faculty is shown. The Drowsy Chaperone is truly a memorable experience.

Organizational Culture Essay

In 1986, Steve job purchased the computer graphics division of Lucasfilm for $10 million and established the independent company called Pixar. Ed Catmull as the co-founder and chief technical officer of Pixar. At that time, there are about 44 people are emplyed at Pixar. Pixar Animation Studios is an Academy Award  ®-winning computer animation studio with the technical, creative and production capabilities to create a new generation of animated feature films, merchandise and other related products. Pixar’s objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages. In November 22, 1995, Pixar Animation Studios forever impacted the future of filmmaking, storytelling and the medium of animation with the release of its first feature film, Disney ·Pixar’s Toy Story. After Pixar founded nine years ago, Toy Story exhibited years of creative and technical achievements from a small group of passionate computer scientists and animators, led by present day President Ed Catmull and Chief Creative Officer John Lasseter. After Toy story released in 1995, Pixar Animation Studios cooperated with Walt Disney Studios Motion Pictures to create and produce another feature film such as A Bug’s Life (1998), Toy Story 2 (1999), Monsters, Inc. 2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009) and Toy Story 3 (2010). Pixar is one of the successful company which climb to the pinnacle of computer animation was a quick one and the company continues to push the envelope in its art and technology inspired moviemaking endeavors. (Pixar, 2012) Issue Identified Pixar is one of the successful corporation in the world. Pixar is famous on creative and it is important breakthroughs in the application of compute r graphics (CG) for filmmaking. Also, Pixar has attracted some of the world’s finest talent in this area. Since 1986, The technical and creative teams of Pixar have collaborated to developed a wealth of production software used in-house to create its movies and further the state of the art in CG movie making. This proprietary technology allows the production of animated images of a quality, richness and vibrancy that are unique in the industry, and above all, allows the director to precisely control the end results in a way that is exactly right for the story. Pixar continues to invest heavily in its software systems and believes that further advancements will lead to additional productivity and quality improvements in the making of its computer animated films. Moreover, Pixar can climb quickly to the pinnacle of cuomputer animation throght creative. Therefore, in this report, I would find out the reason that Why Pixar’s culture is related to creative? Nowadays, If some one talking about Pixar, they must concerned creative in the process. People know Pixar would related to creative. In opppsite, People know creative also would related to Pixar. Therefore, Pixar is important for the creative and the industry. It seems Pixar and creative as a body, they can’t separate each other and they were interact each other. For example, Pixar produced their feature films thorugh their creative and technology team. Thinking in-depth, If the Pixar’s creative and technology are not talent to creation, could the Pixar climbed to the pinnacle of computer animation quickly? Could the Pixar successful in the industry? That all of examples are the assumption, but I think that creative is one of the critical elements for the development of Pixar. Therefore why this report wanted to find out the reason of why Pixar’s culture is related to creative through some theorey. Theoretical Framework For find out the reason that why Pixar’s culture is related to creative, I would use some theorey as reference to find out the reason. The theoretical framework adoted in this report is Mckinsey’s 7s. Although there are other theoretical could be use but why i would use Mckinsey’s 7s. Some theoretical look at internal factors, others look at external ones, some combine these perspectives, and others look for congruence between various aspects of the organization being studied(McKinsey’s 7s model, 2005). However, Mckinsey’s 7s model was developed by Tom Peters and Robert Waterman in 1980 which cannot really be considered as a pure strategy model, but rather as a way of thinking about development or remodelling of organizations. Its name comes from the seven factors that Tom Peters and Robert Waterman found essential in the context of organization development: strategy, skills, shared values, structure, systems, staff and style (Joe Cheal, 2008). Also, The Mckinsey’s 7s model is very useful tool for analysing and diagnosing organisational issues, and then for the planning of interventions and change (Joe Cheal, 2008). In the first phase of the Mckinsey’s 7s model is usually determined. The next step is to define what the organization must be especially good at in order to be able to implement its strategy, in other words, what skills it must develop or otherwise acquire. The final step is to determine what changes are needed in the other five factors to make the change a successful one (McKinsey’s 7s model,2005). The advantage of the Mckinsey’s 7s model is its simplicity and immediacy, and then in the complexity that follows by understanding that these components do not stand alone, but work in relationship to one another (Joe Cheal, 2008). The model involves seven interdependent factors which are categorized as either â€Å"hard† or â€Å"soft† elements. For â€Å"hard† elements including strategy, structure and systems. For â€Å"soft† elements including shared values, skills, style and staff [pic] For the â€Å"hard† elements, the Strategy refers to the plan devised to maintain and build competitive advantage over the competition. Moreover, it is known of the concepts relating to organizational change. The structure refers to the way that organization is structured and who reports to whom. The systems defined as the procedures or processes which exist in a company and which involve many people for the purpose of identifying important issues, getting things done or making decisions such as daily activities and procedures that staff members engage in to get the job done. Also, it is important things that system could strongly influence on the company and it is power tools of management for decision making. For the â€Å"soft† elements, the shared values refers to the core values of the company that are evidenced in the corporate culture and the general work ethic. The skills refers to actual skills and competencies of the employees working for the company. The Staff defined as the employees and their general capabilities. Also, it is concerned with the question of what kind of people the company needs. This is not so much a question of single individuals as of the total know-how possessed by the people in the organization. Last, the style defined as the style of leadership adopted and it could be influence the style of the company performance (Joe Cheal, 2008). Main Body Pixar Animation Studios was succeed since Pixar created the first new generation of animated feature films, Toy Story which obtain the awards and it was the breakthrough to the computer animations. Regarding to the structure of Pixar, the begining of the Pixar since 1986, Steve job purchased the computer graphics division of Lacusfilm and established the indepentent company called Pixar. Also, Ed. Catmull as the co-founder and the chief technical office of Pixar and that time. Moreover, Ed. Catmull attracted John Lasseter who is working in the Disney (Mark Henne, 1996). Now, Ed.  Catmull is the president and co-founder of Pixar Animation Studios and president of Walt Disney Animation Studios. And John Lasseter is the Chief Creative Officer, Walt Disney and Pixar Animation Studio, Principal Creative Advisor, Walt Disney Imagineering (Pixar, 2012). They were devoted to the Pixar such as Pixar’s talent of computer animations to led the succeed of creating the first feature films, Toy Story. Till to recently, Pixar is the leader in the industry. Pixar produced many famous feature films through their creative. Also, Pixar can obtain subtantial advantage through all of successful feature film. For example, Pixar can obtain the revenue as $362 million of the Toy Story. Also, Pixar can obtain the reputation such as Academy Award while produced the famous feature film (Datamonitor, 2004). The strategy of the Pixar is the design of the company and the work space. Why the work space’s design would be the strategy. It is the distinctive of Pixar. For example, the work space of â€Å"Cars 2† director and Pixar creative head, Lasster which is blast of color, plastic and nostalgia, filled floor-to-ceiling with so many toys it’s hard for the brain to process. Also, the president of Pixar, Ed.  Catmull’s work space is modest space looks colorless by comparison, with some chairs, a table, a desk and no clutter(Peter Hartlaub, 2011). It seems like that a simply open office design but it is important of the strategy. Most employees like worked in Pixar because Pixar could gave them freedom such as communicate wilth anyone, they work as the familiar so they enjoy to work in the Pixar. Moreover, creative is important for Pixar and each employees so the strategy of Pixar is make each of employees enjoy the company, the work space, the environment (Ed. Catmull, 2008). Also, Ed.  Catmull, the president of Pixar who is bearded comes to work in jeans and a short-sleeved black button-down shirt (Peter Hartlaub, 2011). He wears look like casual and employees also can wears casual that what is creative. Employees didn’t face to pressure and easily to involve the work and perfect integration with other employees when they were brain storming and produce the successful feature films. The systems is the dailies of the Paxir. It is the practice working of daily reviews and dailies, which is a process for giving and getting constant feedback in a positive way. This process is John Lasseter learnt from Disney and Industrial Light & Magic (ILM). When John Lasseter joined Paxir and Paxir build up an animation crew for Toy Story. John Lasseter used the process of daily reviews where learnt from Disney and ILM. Then, John Lasseter used what he learnt to develop Paxir’s daily reviews process (Ed. Catmull, 2008). In the process, anyone were encouraged to comment and showed the incomplete state to the whole animation crew. There are several advantages of the process. First, everyone would be more creative after everyone showing the work still in progress. Second, the director or creative lead guidling the review process can communicate and focus on the important points to the whole animation crew at the same time. Third, everyone can learnt from and influence each other. Also, highly creative piece of animation will spark others to raise their game. Last, everyone’s overwhelming desire to make sure their work is good when showing to other and the finished version is possibility that won’t be what the director wants. The daily review process avoids such wasted effort (Ed. Catmull, 2008). The staff of Pixar can defined as three part respectively recruitment, contracts and Pixar University. First, the recruiting standard of Ed. Catmull is extremely special. Ed. Catmull always hired employees by their talent. For example, Ed. Catmull always hired some one who is better than himself such as John Lasseter (Ed. Catmull, 2008). In general, most company wouldn’t hired some one who better than CEO or president because it is threaten for CEO or president. Second, the employees in the Pixar weren’t hired by contracts or signed by contracts. According to Randy S. Nelson, who joined the company in 1997 and is dean of Pixar University. Mr. Nelson said contract allow employees irresponsible as a company. Also, there have the excellent things created in Pixar which incredible workspace, opportunities to learn and grow, most of all greatest co-worker is better than any contract (William C. Taylor & Polly LaBarre, 2006). It is why Pixar wouldn’t need to signed contract of each employees. Last, the Pixar university is one of the improtant thing for training the employees. Every employees even an animator, technician, director, president or other positions in company is encouraged to develop up to four hours per week for a training. In the class, employees might be set next to the direcotr or president. It is also the way of creative. Moreover, Pixar is encouraged even accountants also need to learn drawing. Mr Nelson said drawing class not only teach drawing, it teaches how to improve their observation (William C. Taylor & Polly LaBarre, 2006). The skill of Pixar generally is the breakthroughs in the application of computer graphics (CG) for filmmaking. Also, Pixar has attracted some of the world’s finest talent in this area such as John Lesseter who is hired by Ed. Catmull. Pixar’s technical and creative team have collaborated since 1986 to develop a wealth of production software used in-house to create its movies and further the state of the art in CG movie making. The proprietary technology allows animated images of a quality, richness and vibrancy that are unique in the industry. Also, Pixar continuity to investment on their proprietary technology cause Pixar believes that they can improve the quality of making computer animations by their skills (Pixar, 2012). Moreover, there are important dynamic created by John Lesseter: â€Å"Technology inspires art, and art challenges the technology. The other one might feel that it is a sentence, it just a word. But for Pixar’s technology and creative team, they believes that it is a way of life had to be established and still has to be constantly reinforced. Also, all of the employess in Pixar believes that the technology integrated with art would produce to magic. The magic of the animation, the magic of the creative (Ed. Catmull, 2008). In generally, the style of Pixar must be creative. But, What is the creative come from? The style refers to leadership of Ed. Catmull, according to the above, Ed. Catmull is the president of Pixar. , the style would refered by Ed.  Catmull who is wearing casual and created the modest work space. Moreover, the style of Pixar is full creative and casual, Pixar gave subordinates freefom but not indulge cause relax could lead employees bring talent and creative into full play. Therefore, Pixar give everyone must have freedom to communicate with anyone. Also, when employees offer ideas it must be safe for everyone. For example, employees make a concerted effort to make it safe to criticize by inviting everyone attending these showings to e-mail notes to the creative leaders that detail what they liked and didn’t like and explain why. Moreover, employees must stay close to innovations happening in the academic community. For example, Pixar recommended their technical artists to publish their research and participate to in industry conferences. Although the publish may leak out the ideas but Pixar can keep connection of academic community. It can helps Pixar can attract exceptional talent and reinforces the belief throughout the company that people are more important than ideas (Ed. Catmull, 2008). The shared value of the Pixar that it is clearly in the people development business — going to great lengths to nourish, support, creative and fun for its employees. That means Pixar is the company that focus on the development and the fun. For example, in the Pixar, there had stage is set with Steve Jobs’s inspired design of the curved metal roof resembling an airplane hangar, and the open-air â€Å"incredible-sized† atrium that serves as a â€Å"town square† for impromptu meetings, company celebrations, and just plain having fun. Also, the Pixar university provide training for each of the employees which four hours per week. It is because Pixar focus on developments. Pixar hoped their employees could maintain the competitive, improve their talent and make employess closer as familiar such as when employees could find president Ed. Catmull in a class at Pixar university. This is why Pixar identified as people development business. Also, there are so much fun in the Pixar. For example, employees of Pixar had a lot of freedom such as they could communicate with anyone and they weren’t signed any contracts. Moreover, they never considerd to leave away of Pixar. It is because they enjoy this work, they enjoy this work style and this shared value where Pixar had (Bill Capodagli & Lynn Jackson, 2010). Conclusion In conclude, Pixar is the creativity and development company which was Steve Job established. Also, Pixar is the successful company of breakthroughs of the computer graphics for producing the feature films which climbed to the pinnacle of computer animation quickly. It is the reason of Pixar shared value. The shared value of Pixar is development to the employees and the fun. The Pixar university lead Pixar to be succeed that provide the continuously training for the employees four hours per week. For example, The university provided the drawing course for the employees whether you are animator or accountant. It is because Pixar believes that drawing can help everyone enhanced their observation and high observation can helped emplyees lead to perfect performance. On the other hand, the creative of Pixar concerned the fun of shared value. Pixar is the modest and the most creative company in the computer animation industry. Firts, the workspace’s design in the Pixar is unique and is modest. It can give the special environment to employees and animation for employees who were working in the Pixar. Second, employees of Pixar have most enough freedom that they could communicate with anyone. It can give employees shares their ideas, working progress and they can form a small team to showing their work, brain storming in any time. Third, each of employees of Pixar aren’t signed the contract. It is because Pixar believes that contract led employees irresponsible for company and lack of freedom of employees. It is the reason that why Pixar have a fun. Last but not least, the Pixar produced the feature films through the creativity. It is the talent of the Pixar and there are many feature films were succeed in the world such as the first feature film, Toy Story which obtain the Academy Award, substantial revenue and the reputation to the Pixar. It is reasons that why Pixar need the creative. Pixar couldn’t lost creative, also creative couldn’t lost creative. It is because Pixar and Creative are relatively indispensable. If people wanted to know Pixar, then people must know the creative first cause creative is the gatekeeper of Pixar. Moreover, Pixar is the company improved by creative which the culture is build on the creative. In simply, known Pixar, known Creative. If anyone want to joined the Pixar. , the first critical requirement is talent. Why is not creative? It Is becuase Pixar always recruit the best people and Pixar believes that after you joined Pixar, Pixar can provide the training, the environment that developing the own unique creative progressively. Therefore, Pixar is the most creative company in the industry and Pixar and Creativity wouldn’t separate each other.

Breath Right Essay

â€Å"When we first began marketing this product, what was so gratifying, particularly as a physician were the literally thousands of letters and phone calls we would receive talking about how much better people slept at night. Almost all the letters began with â€Å"thank you, thank you, thank you!† Just three thank you’s. It was, I haven’t gotten a good night’s sleep like this in 10 years.† What is Dr. Dan Cohen, CEO of CNS, Inc., talking about? Its Breathe Right ® nasal strips, the innovative adhesive pad with a small spring inside that, when attached to the nose, pulls the nasal passages open and makes it easier to breathe. Since its introduction in the United States, Breathe Right strips have been coveted by athletes hoping to improve their performance through increased oxygen flow, snorers (and more often, snorers’ spouses) hoping for a sound night’s sleep, and allergy and cold sufferers looking for relief for their stuffed noses. The Breathe Right ® strip was invented by Bruce Johnson, who suffered from chronic nasal congestion. At times he would put straws or paper clips up his nose at night to keep his nasal passages open. After tinkering in his workshop for years, he came up with a prototype design for the Breath Right ® strip. He brought the prototype to CNS, which was in the sleep disorders diagnostic equipment business at the time. Dr. Cohen knew instantly the market for the strips would be huge. After the products received Food and Drug Administration (FDA) approval and became successful in the market CNS divested its other interests and went to work marketing the strips full time. Being a small company, CNS did not have the budget to launch a large-scale marketing campaign. But it got the break it needed when Jerry Rice, the wide receiver for the San Francisco 49ers won the 1995 Superbowl. The entire nation became aware of the product overnight, and demand for the strips increased dramatically. An indication of this national awareness was discussion on TV talk shows and even appearances of the strip in cartoons. The problems that the Breath Right ® strip solves – snoring, congestion – are not unique to the US population. Also, with the media being so global today, people around the world were seeing US athletes wearing the strip and wondering how they could get their noses on some. CNS decided to take Breath Right ® international. But because it was still a relatively small company and had no experience in the global market place, it opted to take on a distribution partner that had extensive global outlets already in place as well as the ability to market the product abroad. 3M, makers of such products as Post-It notes and the leader in stick-to-skin products around the world became the international distributor for Breath Right ® strips. David Reynolds-Gooch, International Business Manager at 3M, explains that the strips fit in well with 3M’s existing adhesive line of first-aid products and are sold in channels with which 3M has extensive leverage: pharmacies, hypermarkets and food markets. 3M agreed to take control of all the marketing and communication responsibilities in addition to the distribution in return for a percentage of the sales revenue of the strips. The strips are â€Å"co-branded† in the international markets. The packages say both Breath Right ® and 3M. 3M introduced the Breath Right ® strip in Japan, and then it was rolled out in Europe, and now can be found in more than 40 countries from Australia to South America. 3M used a similar approach to that used by CNS in the US. Create awareness during the introduction phase through public relations – sports related and otherwise. â€Å"The first year we had incredible PR success† remembers Reynolds-Gooch. â€Å"We believe we got about $14 million worth of free TV, radio, and print time around the world.† This was done through such tactics as having the South African rugby team wear the strips while it won the World Cup of rugby and having pulmonologists and breathing experts describe the benefits of the product on talk shows in Japan, Australia, Europe and Latin America. CNS quickly discovered some major differences in marketing the product here and abroad. For instance, as Gary Tschautscher, Vice President of International Marketing at CNS explains. â€Å"In the US, we positioned and distributed the strips as part of the cough/cold category of products. As we rolled it out internationally, suddenly we realized in some countries that section in the store doesn’t even exist. So where do you position your product?† Additionally, says Reynolds-Gooch. â€Å"There really aren’t many large drug chains or pharmacy chains. The stores are independent in most countries by law. So what that means is you have to go through multiple layers of distribution and ultimately we were able to influence the pharmacist because of the other products 3M distributes in the stores. Finally, there is no couponing in most countries in the world. That vehicle for inducing trial of a new product is not available, and hence a lot more in-store sampling is nee ded. Both CNS and 3M face some issues for the future as Breathe Right strips gain in popularity around the globe. While the athletic segment of the market gets most of the publicity, the snorers are the bulk of the market for the strips internationally. Reynolds-Gooch has identified creating heavy users – those who use the strip every night – as the most important marketing point for the future, ahead of people with seasonal colds or allergies. Also, many of the markets that have been identified as â€Å"hot† new markets throughout the business community may not be appropriate of the Breath Right ® strip. For example, Latin America and Asia (especially China) are emerging markets with steadily increasing income levels and large populations, but the average age in these countries is under 30, and people under 30 typically do not have snoring problems with the frequency that older people do.

Role of Youth in promoting Communal harmony in India Essay

Posted by SujataParashar on March 7, 2013 in News  · 0 Comments When my son was about six his classmate asked him about his religion. My son could not answer him as that was the first time someone had asked him that question. He did not know what his religion was. For that matter he did not know the meaning of the word. But he was curious about it and so after returning from School that day he asked me the same question: ‘what is my religion, Mom?’ Instead of replying to him immediately I made him sit and asked him about his day at school and during our conversation gently probed why he wanted to know about it. Once I learnt the exact reason, I explained him the meaning of the term in the simplest of ways and told him that if anyone asks him about it again to tell them that; he is an Indian. He listened to my explanation, nodded quietly and left it at that. I wasn’t sure whether my son had understood or accepted my explanation. But to my surprise I learnt that he had registered it well. And even now when he has learnt through his text books that India is a multi – cultural, multi – lingual and a multi – religious country and that many of his friends belong to different communities and follow different religions, whenever he has been asked by anyone about it, he has sincerely informed them that he is an Indian. I share the above personal experience just to highlight that the understanding and attitudes of our children (and youth) play a crucial role in shaping the future of the country. It is important that from a young age they learn and imbibe the â€Å"unity in diversity† spirit — which is the essence of our nation. In fact, our history is replete with examples where so many of our Kings, Emperors and even the invaders and colonial rulers divided us in the name of religious and communal differences. On the other hand, we also have countless examples of great kings who remained secular in their views and actions throughout their lives and consequently the country prospered under their rule. In fact, India has always been a land of spirituality where the beliefs and faiths of people from different casts and communities have been respected and flourished. But it is also a country which has undergone transformation several times; from dynastic rule of the kings, emperors to colonial rulers and finally to gaining independence and becoming a country of the people, by the people and for the people. Yet, despite attaining freedom, having a written constitution based on ideals of democracy and  secularism and being led by visionary leaders like Mahatma Gandhi, Pt. Nehru, Lal Bahadur Shastri et al communal harmony in the country is on a decline. Issue- based politics has given way to vote – bank politics based on narrow interests and goals of political parties. In order to achieve these goals they’ve been resorting to picking up social causes on communal lines which divides rather than binds people. The situation is so bad today that even a small and often silly remark by an irresponsible member of one community about the other can take the form of a major riot – like situation leading to victimization of several hundred innocent people. Often these remarks are made deliberately and with ill – motives. The chasm between religious communities is so wide that people are fooled easily into believing even baseless rumours spread purposely to cause unrest among them. We Proud Indians Respect All Religions and Countries. In such a sad scenario it is our youths who can become agents of change and create harmony among different communities of the country, with their positive outlook and actions. Understand and Accept – As I mentioned earlier, India is a land where people of different faith have co -existed peacefully. However, it is politics, which proved to be divisive. It is not religious leaders by and large who divide but some politicians or political parties who seek to mobilise votes on grounds of religion, caste and ethnicity. The youth is educated and more aware but at the same time they must accept the true identity of India which is: multi – cultural and multi religious. It is important that they not only understand but also respect other communities and their belief system. Celebrate occasions – Major religious festivals like Diwali, Christmas, Eid, Guru Nanak’s Birthday are officially declared as a holiday in the country. Our constitution says all are equal before the law. The Government encourages all its citizens to celebrate major religious festivals, irrespective of their religion, caste or creed. But how many of us make the effort of joyfully celebrating such festivals together with the members of other communities? Not many, I think. We are divided within on the basis of our religion. One of the best ways to achieve communal harmony is to jointly celebrate and participate in each other’s religious festivals. Young people can show their secular spirit through their attitudes and actions and set an example for others to follow. Spread awareness – Most political parties have been playing the communal card to win elections. They have won elections by dividing people and by turning friends into enemies for their own gains. This must stop. Youth can be powerful agents of change. Once they know the right thing they cannot be suppressed into agreeing with the wrong. Youngsters must come together, express their opinion freely and spread awareness about important national issues and their take on it. They must involve people in discussing and debating these matters of national importance and in arriving at a conclusion through consensus about what is best for the country. And they must make sure their collective opinions are conveyed to the leaders in clear terms. This will not only ensure that the government takes decisions based on the welfare of its people but also check the politicians from playing the communal card. Be a proud Indian – Most of all young people can set example for others by showing their pride in their country thorough positive and healthy dialogues, responsible behavior and caring attitude towards one and all. â€Å"Be the change you want to see† -Mahatma Gandh

Masculinities Essay Example | Topics and Well Written Essays - 1000 words

Masculinities - Essay Example Listen here bro I follow orders. Matt: So what are you talking about? William: I mean there is nothing between that fool and me. All I know is that somebody in a high office fixed our names alongside the case. Matt: Whatever they say man; I do not give a d_**, by the way do you remember the she we met at Roger’s, she just called me!! William: So what is your plan thirsty boy? I know she will never try it again... ha...ha... Matt: Nothing- nothing to worry about; I will do her not a thing you know who I am. I am; a captain in mv-22. We trust nobody. William: That is my boy holly Matt. if only the stones of Afghan would tell. Key to Transcription Symbols Word or Word The Speaker emphasizes the underlined : Sound elongation - Word is cut off {_*_(n.n)} A word has been distorted ha...ha... Laugh †¦ ridicule Analysis The transcript above is from an audio recording made on December 21, 2012 at an unknown time. The recording is between Matt and William, and it was carried out du ring a meeting between the two old friends. Both Matt and Williams served in the US navy, and they had both been deployed in various undercover missions in Afghanistan and Somalia. Due to their experience, they had learnt to care about each other, although they always maintained a tough attitude towards each other. Separated by ranks and united by mission, William and Matt were best friends. The interaction begins with usual gestures and conversations, but it has loose language. This is a characteristic of male homosocial relationships. From the transcript, it is clear that Matt and William’s relationship was based on friendship and mutual understanding. Moreover, the relationship is based on mutual dependency, trust, and common interests. This is because both William and Matt were military officers who had minimal feelings for others and themselves. In the article â€Å"Public Intimacy: Dynamics of Seduction in Male Homosocial Interactions†, Danny Kaplan analyzes fact ors that enhance male homosocial behaviors. According to Kaplan, homosocial behaviors are dependent on the environment. In this case, the two are used to military operations and hard environments. This has made them develop a form of brotherly love to enhance their survival. Although the two are concerned about each other’s welfare, they do not show any form of emotional attachment to a problem (Willott 98). In addition, they do not reveal their emotion to the public. This is a strong characteristic of male homosocial relationships. In such relationships, showing emotions, particularly in the public behavior, is considered women’s behavior (Bird 130). Due to the nature of their work, Matt and William were expected not to trust anyone. This is in accordance with their duties and code of conduct, whereby military officers are not supposed to share confidential information. Although male homosocial relationships are supposed to be emotionless, men also need emotional supp ort. However, this happens differently, as exhibited in the transcript record above. From the conversation, it is clear that men share their emotions by confiding in one another (Kiesling 78). Alternatively, they can share their emotions by mentoring one another. In the conversation above, the two men share secrets, and it is their obligation not to share it with others. The nature of this secret is not well known considering that the two are military officer

Nike Case Study Example | Topics and Well Written Essays - 1000 words

Nike - Case Study Example Maintaining a level of high innovation, operational efficiency, and driving the creative and wild spirit of the brand culture will continue to be the differentiating factor between Nike and their closest competitors in the marketplace. The major competitors for Nike are: Adidas/Reebok- Both are very established brands domestically and especially internationally with a loyal customer base. For Adidas their key demographics are especially the 35 and older crowd. Their grass roots presence and their history of amateur sports sponsorship especially in soccer has allowed the company to maintain its position as the number two performance apparel and footwear company of Europe. Reebok with their strong market presence, strong endorsement, and fashion focus has captured a significant portion of the market share. 1) Nike has grown from its humble beginnings back in 1962 when Phil Knight started Blue Ribbon Sports the precursor to Nike to become the world’s largest athletic footwear and apparel company. Nike as a brand became known for its edginess, innovation and cutting edge technology. The brand's focus on performance and true innovation has built a high level of consumer acceptance and brand equity from serious athletes and amateurs and as a direct consequence the general public alike. Through savvy marketing campaigns, key sponsorships of professional athletes, sport leagues, teams, and its tradition for continuous technological and operational improvements the company has maintained its leadership position in the industry both domestically and internationally. By shifting its focus towards the consumer and not just the product Nike succeeded in capturing and maintaining the largest market share in the industry. 2) Despite incredible success in the domestic market by the 1980's Nike passed Adidas as the number one domestic athletic shoe company. Nike faced a lot of difficulty getting a foothold in the European market with formidable competitors like Adidas an d Puma controlling over 75% of the athletic shoe and apparel market. By adapting its marketing campaign to suit its target audience and through savvy marketing and grassroots efforts Nike has developed its brand equity to become the market leader in the world. By becoming the world's largest athletic shoe and apparel company in the world Nike has had to face a lot of criticism for their unfair labor practices in their Asian manufacturing facilities. 3) Sponsorship deals with athletes like Michael Jordan and Tiger Woods were crucial to development of Nike's brand image as a whole. One of the key elements that helped Nike develop its brand equity domestically and internationally was through a marketing strategy where individual markets saw ads that featured local heroes and athletes and through direct financial support of local sport leagues and teams in the markets they served. Becoming an official sponsor for world renowned international sport events such as the Olympics places the brand in a unique position to increase the brand's goodwill, consumer confidence, and increases loyalty to the brand as a whole. 4) By becoming the number one athletic footwear and apparel company Nike is open to a diversity of operational factors and exposure that need to be constantly monitored. Nike's corporate image was negatively affected when allegations of unsafe work